The short version
My Estate Planning, a trading name of Etty Ltd, lets any UK adult write a legally valid Will for England & Wales in about fifteen minutes, free, with unlimited updates for life.
Press
The story, and the facts.
Everything a journalist needs to write about free Will writing in the UK — and about us.
Why it matters
Around two thirds of UK adults die without a Will. When that happens, intestacy rules decide who inherits — and unmarried partners and stepchildren often receive nothing.
What's different
One question per screen, plain English, no upsells. An Estate Health Score shows people exactly what's still missing, and flags where regulated legal advice is genuinely needed.
For advisers
Wealth managers, mortgage brokers and accountants can offer the service to clients under their own partner code, with a dashboard of client progress.
Brand assets
Logos, product screenshots and founder headshots are available on request. Please use the full name 'My Estate Planning' on first mention.
Media enquiries
press@myestateplanning.co.uk — we aim to respond the same working day, and can usually turn around comment or data quickly.