About us
Estate planning, reimagined.
Two thirds of UK adults don't have a Will. Not because they don't care — because the process feels cold, confusing and expensive. We thought it deserved better.
So we built something warm. Something you can finish on your sofa. Something that treats a difficult subject with the care it deserves.
What we believe
Calm by design
Every screen should lower your heart rate, not raise it.
Plainly spoken
If a word needs a dictionary, we've written it wrong.
Free, genuinely
A Will shouldn't depend on what you can afford.